GAFIT

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We're Together In This Game - Banco do Brasil

TAMO JUNTO NESSE GAME is a Banco do Brasil website aimed at young audiences, with the aim of promoting sport and culture. To maintain the engagement of this target audience and encourage them to participate in the events promoted, Banco do Brasil needed an effective website. GAFIT developed a specific news website to connect with this young audience, increasing BB's visibility and transmitting positive values. The system design has been carefully reviewed to ensure young people feel engaged and have a simple, straightforward navigation experience when exploring pages. The website allows users to easily navigate the following features: - Profiles of athletes sponsored by BB; - News dissemination; - Events such as Cria meu Cria, a BB project in partnership with W7M, which aims to reveal and enhance new content creators for Squad BB.

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