Mercado Livre was seeking to innovate the shopping experience offered to its users. To meet this demand, GAFIT developed a fascinating website in the metaverse, which promotes campaigns in an immersive virtual environment. In this environment, users have the opportunity to explore a virtual mall and shop in a supermarket through virtual storefronts. Furthermore, events such as live shows can be promoted to attract users, while product brands are highlighted in a captivating way, immersing the consumer in an exhilarating virtual shopping journey.